Free Indeed


Free Indeed


Brand Identity

Collateral Design

Supportive Graphics

Merch Design

Free Indeed is an annual Christian Men’s conference, held to encourage and inspire men to delight and take hold of the freedom found in Jesus Christ. My aim with this visual identity is to create a mark that is timeless, flexible, simple, yet conceptual. I used the word indeed in the mark to amplify the statement of assurance it is meant to be, stamping if onto the word free and allowing it to “break free” of the words common typographic confounds.

The imagery used to support the conference’s message and tone is strong and metaphorical and allows the logomark to remain the same while using different styles of imagery every year to communicate with relevance for the day’s trends. The logomark itself will remain timeless, unhindered by changing trends, but also speaks to the same metaphors represented in the imagery.

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