Building an Identity from the Ground Up

Braebrook Homes

Involvement

Brand Identity
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Stationery
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Social Media Graphics

Lossless Creative approached me to develop an identity for custom home and commercial builder, Braebrook Homes. The challenge was gladly accepted as I would come to the table with years of experience in providing design and creative services to developers and builders like them.

It was determined that utilizing the company abbreviation was key for recognition, so I explored many different monogram styles and directions. The winning logo succeeded in that it represents a clear “B” and “H”, while offering the viewer a sense of dimension and contour through little details and accents such as the nick in the inside left corner of the “H”.