Experience Design & Storytelling for Purpose-Driven Brands
Working with brands to define how they show up in the world.
SOUND LEVEL - MUSIC APP
Branding, UX, UI
DAY LIGHT - DIGITAL MAGAZINE
Art Direction, Branding, UX
Designing Logic
and Emotion.
FIT KIT - FITNESS APP
Research, Branding, UX
ABSTRACT - E.COMMERCE SITE
UX, UI
TOWN TRAVEL - TRAVEL APP
Branding, UX, UI
GREAT PEOPLE SAYING GREAT THINGS
Working with Rony has elevated and inspired the way we conduct business. The aesthetic of the assets that Rony designs are beautiful, creative and exceed what we can typically imagine: they are artwork in themselves. But what he has also done is encouraged us to think beyond the aesthetic to our clients' experience to ensure every part of purchasing artwork is as magical an experience as it should be. I could not recommend his services highly enough.
Art Gallery of Hamilton Art Sales + Services
GREAT PEOPLE SAYING GREAT THINGS
Rony Mikhael is incredibly talented. We at Reveal Surgical had the pleasure of working with him on a project to rebrand our medtech startup. He was really able to push limits and hit the right notes with his design work, creating something soulful and yet still refined. He was able to bring our brand to life, connecting with the heart of the company - its people. He was super receptive to feedback and really fun to work with. A+ experience all around.
Sarah Garringer, MBA, Director of Marketing And Business Development
GREAT PEOPLE SAYING GREAT THINGS
Rony helped us with a wide range of design needs, chiefly a style guide, logo, and website, but this understates his work because we started from virtually ground zero. He has a very efficient development process […] The work he did was at a level far above our expectations, as in the course of creating his deliverables, he really helped us to define our customer-facing strategy, and then this strategy was reflected very strongly in our website, logo and many design artifacts. He is extremely pleasant to work with and pulled the best out of all of us, and I would have no hesitation in recommending him for any creative task.
Terry Sweeney, Co-founder & CEO, Veranda Digital Inc.
GREAT PEOPLE SAYING GREAT THINGS
Working with Rony is truly a pleasure. He effortlessly guides what seems to be a simple conversation into the relentless pursuit of the "why," constantly unearthing buried thoughts and opening my mind to the possibilities ahead. His unique approach encourages deep reflection, resulting in numerous personal and business advancements throughout our years of collaboration.
Jennie Davis, Founder & Creative Producer, Dreck Studio
CAPABILITIES
Brand Strategy
Every opportunity for brand development begins with in-depth R&D. After conducting brand audits, industry research, audience research, and competitive analyses, we work together in an interactive stakeholder workshop to define the strategic platform for your brand to be founded upon. Done well, this strategy is completely aligned with your business strategy and most accurately represented by your team members.
Brand Positioning Workshops
Brand Platform Development
Brand Operationalization
Design Strategy
Naming
Messaging & Lexicon
Audio Branding
Sonic Strategy
Creative Direction
Strategy becomes tangible in the public eye through effective creative direction, crafting the narratives and visual expression required to inspire action and fandom. Conceptually driven, these experiences tell your story in a way that resonates with the people who will truly care about it and want to share their own perspectives on your brand.
Copywriting & Script Writing
Creative Concepts
Art Direction
Video & Animation Direction
Music & Sound Design Direction
Photography Direction
Experience Design
Good design in the context of any enterprise transcends any one medium, be it a digital user experience or a customer's journey through a shop. A thoughtful design system span beyond the screen and print, considering the sum of parts that make the whole; the words we use, sights and sounds, tangible artifacts, physical environments—the lived human experience.
Identity System Design
Design Systems
User Interface Design
User Experience Design
Graphic Design & Illustration
POS Experience Design
Environmental & Interior Design
Signage & Wayfinding
Commercial Music & Voiceover
Sound Design
Rony works with growing brands to define why they exist, who they are at their core, and how to authentically live it out.
Rony works with brands to design authentic experiences, from the inside out. This means designing the systems needed to ensure consistency between how a company engages and communicates with its clients and team members alike.
SOME OF THE BRANDS RONY'S WORKED WITH
A BIT OF BACKGROUND
Rony Mikhael is a Creative Director, Designer & Brand Strategist.
Curious and pragmatic, Rony works to bring beauty into commercial and cultural environments through thoughtfully designed visual, physical, and ultimately, visceral experiences. His work has spanned the disciplines of graphic design, brand strategy and identity design, UI and UX design, advertising, copywriting, photography, video production, motion graphics, music production, lettering, illustration, packaging, editorial design, environmental design, and product design. He has a deep curiosity about how to design better human experiences and sweats the details with his eyes on the big picture to make it happen.
After years of helping to build up various agencies, his focus narrowed in to marry design with the operational inner working of companies, focusing on developing people, process, and product. His aim is to focus primarily on using design to impact and inspire people for the better, with uncompromising empathy, working closely with likeminded purpose-driven people and enterprises.
Rony is a creative director, designer, and brand strategist based in Hamilton, Canada.
Equipped with over a decade of working formally in the creative industry, he founded Studio Mined, a branding and design consultancy. Through this firm and independent consulting, he leverages years of experience working in multiple agencies and in-house roles to build up and lead their creative product, processes and people.
In this manner, he serves agencies and client companies as a fractional design executive, bringing a deep empathy and pragmatism to infuse true creative into these organizations.
He brings decades of experience of creative industry, being entrusted with the vision and brand expressions of start-ups to global enterprises, building and bolstering agency teams and their culture, as well as starting and running entertainment and FMGC companies since he was in high school.
After years of working within agency settings, he now consults with a vast array of companies to design and develop strategic brand identities, design systems, organiational culture, visual and verbal storytelling, a digital experiences.
He believes that a thoughfully designed brand experiences considers the external and internal stakeholder experiences alike, recogniing those who work within organizations as the truest expression of a brand's identity.
He is always looking for opportunities to partner with clients looking to make a real difference in the world. If that's you, it's about time you reached out.
Over the span of his career, he’s built up a diverse network of talented collaborators and partners to help bring creative visions to life. Whether it’s his hands on the tools or another pair, his approach is to align with clients strategically on what the business needs to succeed, then define what role everyone should play in helping to get there.
Have an idea worth sharing, a story to tell or a business to scale? It’s about time we’ve talked.
Let’s Get To Work
Let’s Get To Work
Have an idea worth sharing, a story to tell or a business to scale? It’s about time we’ve talked.
Let’s Get To Work
Have an idea worth sharing, a story to tell or a business to scale? It’s about time we’ve talked.
Rony helped us with a wide range of design needs, chiefly a style guide, logo, and website, but this understates his work because we started from virtually ground zero. He has a very efficient development process, which took roughly 2 half-day sessions and a few virtual meetings to complete. The work he did was at a level far above our expectations, as in the course of creating his deliverables, he really helped us to define our customer-facing strategy, and then this strategy was reflected very strongly in our website, logo and many design artifacts. He is extremely pleasant to work with and pulled the best out of all of us, and I would have no hesitation in recommending him for any creative task.