I am a multi-disciplinary designer and creative director, specializing in brand design and strategy.

Designing a brand experience involves taking a holistic approach while determining how every aspect of your brand will best communicate and how others will interact with it as you would hope. I do this through the use of different media, as it’s necessary, utilizing my skills as well as my network of creative and technical professionals to execute the most effective solutions (and, quite frankly, to make your brand as awesome as it can be). I partner with start-ups and leading brands to develop brand experiences that connect with people in more ways than just visually. I’ve had the privilege of working with many companies to enhance their businesses and elevate their brands.

How Can I Help?

Branding & Identity

The branding process is foundational, helping to develop your story, voice, aesthetic, and overall identity system of your brand. This happens through a process of brand auditing and exploration, strategizing, designing and testing, and interacting with you and your tribe to ensure that your brand is engaging well with the public, and communicating accurately and honestly.

Creative Direction

It’s the marriage of business and creative that will make your efforts worth it. Creative direction involves overseeing all creative elements of your project, ensuring every aspect is cohesive and in line with a singular vision and meets your business goals successfully. This can happen in a group setting (working with other creatives such as sphotographers, videographers, artists, and other specialists) or doing so while working on the project myself.

Digital Design (UI/UX)

Designing a website or app is more than just making something beautiful, but involves thoughtful process of designing the experience as a whole—how one will navigate to and from every part of your site or software. This process involves considering everything from discovering why and how users will interact with your product, to wireframe development, to designing and prototyping, to quality assurance, all in efforts to create the ideal experience for your users.

Illustration, Lettering, & Type Design

These practices are not just beautiful and delightful, but when done strategically, can afford brands the opportunity to differentiate themselves in a manner that is unique and completely custom.  Throughout history, many brands have experienced the value that these disciplines have added to their brand expression, understanding their powerful and significant role in enhancing brand recognition. This manifests itself in assets such as website iconography, custom lettering and typefaces for products, murals—the list goes on.

Pretty neat, isn’t it?

So Let’s Make Some Magic!

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